Why Choose Houston Jewelry When Selling Gold in Houston

Fair Prices | Certified Appraisals | 160+ Years of Trust
Selling your gold? Trust the jeweler Houston families have turned to since 1860.

Selling Gold in Houston? You Deserve Better Than "Quick Cash"

If you search for "gold buyers near me" or "sell gold Houston," you'll see pop-up shops, mobile buyers, and online services all promising quick money. But here's the truth: most of them profit by underpaying you.

Houston Jewelry is different. We've been buying and evaluating precious metals since 1860. We're not here to extract maximum profit from your sale—we're here to give you fair value.

Why People Sell Their Gold

We understand. Life changes:

• Estate Cleanup - Inherited jewelry you don't wear or want to keep
• Style Evolution - Old pieces that don't match your current taste
• Broken Jewelry - Damaged pieces no longer wearable but still valuable
• Jewelry Upgrade - Trading old gold for newer pieces you'll actually wear
• Financial Needs - Turning unused precious metals into cash
• Decluttering - Simplifying and selling what no longer brings joy

Whatever your reason, you deserve a fair deal from someone you can trust.

Understanding the Gold Buying Landscape

Quick Cash Shops: These pop-up locations and temporary buyers often pay 30-50% below market value. Their entire model is built on paying you less than fair value.

Online Buyers: You mail in your gold, then they send you a check for "fair value." But fair to whom? You don't see them test it. You don't get a consultation. You're hoping you made the right decision.

Houston Jewelry: We've been here for 160 years. We'll be here tomorrow. We profit from repeat business and referrals, not from squeezing every last dollar from one transaction.

How We Buy Gold - Transparent & Fair

1. Expert Testing - We verify purity (10K, 14K, 18K, 22K, 24K) using professional equipment
2. Accurate Weighing - We weigh your gold on certified scales
3. Market Price Check - We calculate based on today's spot price for gold
4. Fair Valuation - We offer 60-80% of current market value (industry standard)
5. No Pressure - You have 30 days to decide. No obligation to sell.
6. Your Choice - Receive cash, store credit for new jewelry, or half of each

Why Houston Jewelry Wins for Gold Buyers

Factor	Houston Jewelry	Quick Cash Shops
Years in Business	160+ years	Often temporary
Gold Price %	60-80%	30-50%
Certified Testing	✓ Professional	• Sometimes questionable
Pressure to Sell	None - 30 day quote	High - "Today only" offers
Credit Option	✓ Use toward new jewelry	• Cash only
BBB Reputation	✓ 14-Year Award Winner	• Often complaints

What Houston Customers Have Experienced

The Overpayment Discovery
"I took my gold to a quick cash shop first. They offered $800. I decided to get a second opinion at Houston Jewelry, and they offered $1,200. That's a $400 difference on just one transaction. I now understand why my mom always said to go to Houston Jewelry first."
— Michelle D., Houston TX

Peace of Mind
"I inherited my grandmother's gold jewelry and wasn't sure what to do with it. I liked that Houston Jewelry gave me 30 days to think about it. Their price was fair and I didn't feel pressured. I used the credit to buy a new piece that I'll treasure."
— Robert M., Houston TX

Transparency That Works
"They explained exactly how they calculated the value. They showed me the gold purity, the weight, the current market price. Everything made sense. I knew I was getting a fair deal."
— Jennifer K., Houston TX

How Gold Prices Work

Gold has a daily spot price set by global markets. That price fluctuates. When you sell gold, you get a percentage of the spot price based on purity and demand.

• 24K Gold: Pure gold - pays closest to spot price (80-90%)
• 22K Gold: Slightly less pure - pays 75-85% of spot
• 18K Gold: 75% pure - pays 70-80% of spot
• 14K Gold: 58% pure - pays 60-75% of spot
• 10K Gold: 42% pure - pays 50-65% of spot

Quick cash shops often pay 30-50% of spot. We typically pay 60-80%. That's not charity—that's fair business. We profit from repeat customers and reputation, not from one-time transactions.

Gold Selling - Frequently Asked Questions

Q: How do I know my gold is being tested fairly?
A: We use certified testing equipment and GIA-certified staff. We also invite you to watch the process. Transparency builds trust.

Q: What if the gold price drops between appraisal and sale?
A: Our quotes are valid for 30 days. If prices drop, your quote stays the same. If prices rise, we still honor the original quote.

Q: Can I sell scrap gold and broken jewelry?
A: Absolutely! Broken, damaged, or incomplete pieces still have value. We'll test and appraise everything fairly.

Q: Do you buy gold-filled or gold-plated jewelry?
A: Yes, but the value is much lower than solid gold. We'll evaluate and give you a fair price if there's value to recover.

Q: Can I choose between cash and store credit?
A: Yes! Take 100% in cash, 100% in store credit, or split between the two. Your choice.

Q: How quickly do I get paid?
A: Immediately for cash transactions. We don't make you wait.

Q: Do you buy gold jewelry online or by mail?
A: We prefer in-person transactions so we can ensure accuracy and transparency. However, contact us about mail-in options if needed.

Ready to Sell Your Gold Fairly?

Bring your gold in for a free appraisal. No obligation. No pressure. Just honest expertise and fair pricing.

📞 Get Your Free Gold Appraisal
📱 713-784-1000 (Houston)
📱 1-800-495-2630 (Toll Free)

Houston Jewelry: Buying precious metals with integrity since 1860. Fair prices. No pressure. Local expertise.