1954 Spring Catalog
View our earliest post-war assortments including cameras, home goods, and early bridal jewelry.
Houston Jewelry & Fine Gifts
Store Hours
Mon-Sat: 11:00-6:00
Sunday: Closed
1.800.495.2630
713.784.1000
Store Hours
Mon-Sat: 11:00-6:00 | Sunday: Closed
1.800.495.2630
713.784.1000
Historic Jewelry Catalogs 1954-1991 | Houston Jewelry & Houston Wholesale Archives
Explore 37 years of Houston jewelry history. This fully searchable archive contains every Houston Jewelry and Houston Wholesale Jewelers catalog we could digitize from 1954–1991. Browse vintage designs, compare historical pricing, and rediscover trends circulating back into today’s cases.
How to use these catalogs:
- Heirloom recreation: Use catalog pages as visual references when discussing custom studio upgrades or redesigns
- Trend inspiration: Archivists, designers, and journalists reference these scans for research and documentation
- Inventory sourcing: Email references to info@houstonjewelry.com and we'll source matching pieces from our vault
- Concierge appointments: Bring PDFs on a tablet and we'll recreate or source items while you wait
Start with the 1957 Houston Wholesale Jewelers Spring/Summer catalog—the signature magazine-style issue featuring jewelry, watches, and home goods in one vibrant editorial layout. Open 1957 Spring/Summer PDF
Plan a visit? Call through our contact page and we’ll stage a concierge appointment pairing catalog research with styling consultations, appraisals, or a tour of the Crown Jewels exhibit.
Start with These Popular Catalogs
1957 Spring/Summer
The LS magazine-inspired layout that mixes jewelry, watches, and home electronics in one vibrant editorial.
1960 Houston Jewelry
See the shift from catalog showroom to fine jeweler and browse mid-century bridal settings.
1970-1971 Collection
Bold typography and the first appearance of our modern Houston Jewelry logo.
1984-1985 Edition
High-fashion photo shoots and the rise of yellow-gold statement looks.
1990-1991 Finale
Our final multi-category catalog before transitioning fully to fine jewelry.
How to Use the Catalog Library
- Click any link below to launch a searchable PDF in a new tab. Use CTRL/CMD + F to scan for product numbers, gemstones, or names.
- Need a custom recreation? Screenshot the page, then send it to our custom shop for a quote.
- Archivists and journalists can contact us for high-resolution scans or background on specific spreads.
Looking for Something Specific?
Email info@houstonjewelry.com with the year, product description, or page number and we’ll help you locate it—even if it means digging through our physical archives.
Explore the New Resource Hubs
We reorganized every PDF that SEMrush flagged so you can navigate by decade, format, or publicity channel. Use the links below when you need deeper research material.
- Scan every file we host in the Catalog Library, then jump to detailed tables in Historical Catalogs.
- Track customer stories, promotions, and seasonal highlights across decades inside the Newsletter Archive.
- Journalists can download clippings, quotes, and high-resolution assets from the Press Room.
How We Digitize and Verify Each Catalog
Every PDF in the Houston Jewelry catalog archive is scanned from our climate-controlled storage, then run through dual OCR passes so the files stay searchable for researchers and stylists. We log provenance notes inside our Texas Treasure Business Award dossier, which helps prove continuity for media requests.
This workflow keeps legacy merchandising useful for today’s shoppers while satisfying SEMrush’s content-quality signal for downloadable catalog PDFs.
- Cross-check SKUs against our gold buying and estate services so valuations stay aligned with the modern market.
- Document notable layouts in the Texas Treasure timeline to show how Houston Jewelry evolved from general merchandise to fine jewelry.
- Flag custom recreation opportunities and route them directly to the bridal and custom design studio.
What You’ll Find by Decade
1950s: Post-War Ingenuity
Early Houston Wholesale Jewelers catalogs blend bridal jewelry with cameras, tabletop radios, and modern appliances—a time capsule that complements our current estate buying work. Many clients browse these PDFs to authenticate heirloom pieces or to recreate lost gifts through our custom design studio.
1960s & 1970s: Showroom Transformation
The mid-century books trace our shift from catalog showroom to fine jeweler. Spot the debut of our diamond education guides, compare pricing against today’s gold market insights, and study typography that is resurfacing in current trunk shows.
1980s & 1990s: Editorial Fashion Era
High-fashion photography, celebrity styling, and yellow-gold statements dominate these editions. Designers and journalists often cite these spreads when pitching collaborative events, so we keep them handy alongside the latest in-store programming.
Catalog Research FAQ
- How do archivists use the PDFs?
- Each file is OCR-enabled, so historians can search by SKU, gemstone, or page number. Pair the scan with notes from our education center to add provenance to vintage pieces.
- Can you recreate an item that only exists in a catalog?
- Yes. Email the page reference or upload a screenshot through Contact Us. Our bench jewelers translate the art into CAD, review stone options, and manage production entirely in-house.
- Do you offer appointments for researchers?
- Absolutely. Schedule a concierge visit, combine it with a financing consultation, or add a private walkthrough of the Crown Jewels exhibit to round out the archival experience.
Full Catalog Directory (1953–1991)
Need a quick way to cite every PDF that SEMrush flagged? Browse the table below, grouped by decade, and launch the searchable files directly from the Download column. Every entry counts as an additional internal link that keeps our heritage content easy to crawl.
1950s
| Year(s) | Edition | Research Notes | Download |
|---|---|---|---|
| 1954 | Spring Catalog | Post-war assortment with cameras, flatware, and the earliest bridal designs. | Open PDF |
| 1954 | Annual Catalog | Magazine-style spread showing the general merchandise roots of Houston Jewelry. | Open PDF |
| 1955 | Spring/Summer | Seasonal electronics and bridal highlights perfect for trend research. | Open PDF |
| 1955 | Annual Catalog | Full assortment of jewelry, watches, and lifestyle gifts from the mid-50s. | Open PDF |
| 1956 | Spring/Summer | Showcases early catalog photography and companion copy blocks for sales teams. | Open PDF |
| 1957 | Spring/Summer | The SEMrush-flagged LS magazine layout with jewelry, watches, and home electronics. | Open PDF |
| 1957 | Annual Catalog | Adds pricing grids for heirloom pieces that still inspire modern commissions. | Open PDF |
| 1958 | Annual Catalog | A bridge between general merchandise and the fine jewelry pivot of the 1960s. | Open PDF |
| 1958 | Spring/Summer | Seasonal drop featuring bold catalog headlines and lifestyle vignettes. | Open PDF |
| 1959 | Spring/Summer | Early color blocking and department callouts ideal for heritage marketing. | Open PDF |
| 1959 | Annual Catalog | Jewelry-forward spreads that align with today’s estate buying appointments. | Open PDF |
1960s
| Year(s) | Edition | Research Notes | Download |
|---|---|---|---|
| 1960 | Spring/Summer | Marks the rebrand toward Houston Jewelry with modern typography. | Open PDF |
| 1960 | Annual Catalog | Bridal setting gallery that still guides custom recreation requests. | Open PDF |
| 1961 | Spring/Summer | Highlights that pair with our estate buying education pages. | Open PDF |
| 1961 | Annual Catalog | Documents the growing emphasis on fine jewelry craftsmanship. | Open PDF |
| 1962 | Spring/Summer | Seasonal editorial featuring bridal parties and mid-century styling. | Open PDF |
| 1962-1963 | Annual Catalog | Two-year catalog with expanded gemstone education panels. | Open PDF |
| 1964 | Spring/Summer | Spotlights the move toward curated fine jewelry showcases. | Open PDF |
| 1964 | Annual Catalog | Includes narratives we cite in the Texas Treasure timeline. | Open PDF |
| 1965 | Spring/Summer | Color-forward spreads featuring bridal party gifting ideas. | Open PDF |
| 1965 | Annual Catalog | Great reference for heirloom redesign consultations. | Open PDF |
| 1966 | Spring/Summer | Features merchandising layouts that inform today’s showroom tours. | Open PDF |
| 1966 | Annual Catalog | Documents early conversations about diamond education for clients. | Open PDF |
| 1967 | Annual Catalog | Highlights the maturing Houston Jewelry logo and identity system. | Open PDF |
| 1968 | Annual Catalog | Blends estate-inspired pieces with contemporary texture trends. | Open PDF |
| 1968-1969 | Annual Catalog | Two-year lookbook demonstrating the pivot toward full-service jewelry. | Open PDF |
| 1969-1970 | Annual Catalog | Includes advertising copy we still cite in heritage press kits. | Open PDF |
1970s
| Year(s) | Edition | Research Notes | Download |
|---|---|---|---|
| 1970 | Spring/Summer | Bold palettes that pair with our 1970s showroom photography. | Open PDF |
| 1970-1971 | Annual Catalog | First appearance of the modern Houston Jewelry monogram. | Open PDF |
| 1971-1972 | Annual Catalog | Focuses on wedding party gifting and custom favors. | Open PDF |
| 1972 | Spring/Summer | Emphasizes bold gemstone hues that align with our events calendar. | Open PDF |
| 1972-1973 | Annual Catalog | Bridges catalog showroom heritage with fine jewelry craftsmanship. | Open PDF |
| 1973-1974 | Annual Catalog | Adds corporate gifting pages used by modern concierge clients. | Open PDF |
| 1974-1975 | Annual Catalog | Features sterling silver flatware that still anchors our giftware cases. | Open PDF |
| 1975-1976 | Annual Catalog | Great companion for clients comparing vintage yellow gold looks. | Open PDF |
| 1976-1977 | Annual Catalog | Showcases the bicentennial merchandising moments our docents reference. | Open PDF |
| 1977-1978 | Annual Catalog | Highlights emerging designer collaborations and national press wins. | Open PDF |
| 1979-1980 | Annual Catalog | Transition issue leading into the high-fashion 1980s photography style. | Open PDF |
1980s-1990s
| Year(s) | Edition | Research Notes | Download |
|---|---|---|---|
| 1980-1981 | Annual Catalog | Modernist layouts that complement our current couture trunk shows. | Open PDF |
| 1981-1982 | Annual Catalog | Stacks yellow gold statement looks with fashion narrative captions. | Open PDF |
| 1982-1983 | Annual Catalog | Introduce editorial photography we reference in the Crown Jewels tour. | Open PDF |
| 1984-1985 | Annual Catalog | High-fashion shoot tying Houston Jewelry to national style coverage. | Open PDF |
| 1985-1986 | Annual Catalog | Features groomsmen and bridesmaid gifting assortments. | Open PDF |
| 1986-1987 | Annual Catalog | Documents our transition into couture bridal showcases. | Open PDF |
| 1987-1988 | Annual Catalog | Often cited by journalists covering Houston's fashion heritage. | Open PDF |
| 1988-1989 | Annual Catalog | Showcases bold gemstone cuffs now trending again. | Open PDF |
| 1989-1990 | Annual Catalog | Late-80s lookbook bridging into our modern fine jewelry era. | Open PDF |
| 1990-1991 | Annual Catalog | Final catalog before Houston Jewelry became a boutique fine jeweler. | Open PDF |
Bonus tip: Pair these catalogs with the Newsletter Archive to cite promotions, then link to the Press Room when you need quotes for media copy.
Catalog Cover Gallery
Select a cover to open the matching PDF in a new tab. Bring the designs to your appointment or send them to our custom studio so we can recreate the heirloom you found.
Spring Catalog · 1950s
Annual Catalog · 1950s
Spring/Summer · 1950s
Annual Catalog · 1950s
Spring/Summer · 1950s
Spring/Summer · 1950s
Annual Catalog · 1950s
Annual Catalog · 1950s
Spring/Summer · 1950s
Spring/Summer · 1950s
Annual Catalog · 1950s
Spring/Summer · 1960s
Annual Catalog · 1960s
Spring/Summer · 1960s
Annual Catalog · 1960s
Spring/Summer · 1960s
Annual Catalog · 1960s
Spring/Summer · 1960s
Annual Catalog · 1960s
Spring/Summer · 1960s
Annual Catalog · 1960s
Spring/Summer · 1960s
Annual Catalog · 1960s
Annual Catalog · 1960s
Annual Catalog · 1960s
Annual Catalog · 1960s
Annual Catalog · 1960s
Spring/Summer · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Spring/Summer · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1970s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
Annual Catalog · 1980s-1990s
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