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G-Shock

G-Shock

Houston Jewelry is a proud authorized retailer of G-Shock Watches. G-SHOCK is the ultimate tough watch. It was born from a developer's dream of "creating a watch that never breaks." Guided by a "Triple 10" development concept, the design teams sought a watch with 10-meter free-fall endurance, 10-bar water resistance and a 10-year battery life. At a time when it was commonly believed that watches were breakable items, G-SHOCK's development represented a challenge to common sense. The number of experimental prototypes built for endurance testing reached over 200. And the structural development and parts improvement took approximately two years.

After a long, hard process of trial and error, G-SHOCK was finally launched. A shock resistant structure that overturned conventional thinking about watches was realized thorough breakthrough thinking, including the ideas of a hollow- structured case, all-directional protective covering and the use of cushioning material to protect critical parts. These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launch, G-SHOCK has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense.

We are a company of Distinction


Houston Jewelry, Inc. BBB Business Review
tive covering and the use of cushioning material to protect critical parts. These were the fruits of technological development that insisted on "toughness" and a revolution in watch design. Since its launch, G-SHOCK has continued to evolve for 25 long years, carrying on the toughness of spirit and uncompromising passion that led its developers to persist in their unshakable belief.

Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense.